Virtual Midwife & Birth Coach | Empowering Pregnancy, Birth & Postpartum Support Online

Looking for personalized virtual birth coaching or remote midwifery support? Get expert guidance through pregnancy, birth, and postpartum, from anywhere in the world. Schedule a free consultation today!

Editor-in-Chief

Apr 28, 2025 - 21:46

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Virtual Midwife & Birth Coach | Empowering Pregnancy, Birth & Postpartum Support Online

1. Introduction to the Virtual Midwife / Birth Coach Career

A Virtual Midwife or Online Birth Coach provides remote support, education, and emotional care to expecting parents through pregnancy, labor, and postpartum periods. They may work via video calls, apps, online workshops, and 24/7 messaging services.

This role is distinct from traditional midwifery: a virtual midwife does not conduct physical medical interventions remotely but guides, prepares, and advocates for birthing persons through education, emotional support, and care navigation.

Virtual birth coaching exploded during COVID-19 and has remained a high-demand career as more parents seek remote, holistic, and flexible support options.

2. Career Paths

There are several different ways to build a career as a Virtual Midwife or Birth Coach:

Pathway	Description	Required Qualifications
Certified Professional Midwife (CPM) offering remote consultations	Licensed midwives providing antenatal/postnatal virtual care, classes, and support groups	CPM, CNM, RM (country-specific)
Certified Birth Coach or Doula Online	Non-clinical, emotional support for pregnancy, birth, and postpartum via video chat	Doula certification (DONA, CAPPA, ICEA, etc.)
Prenatal Educator or Digital Course Creator	Building and selling online courses, eBooks, webinars, and resources for expecting families	Childbirth educator certification (ICEA, Lamaze, etc.)
Telehealth Midwifery Consultant	Working for telehealth companies offering online prenatal/postnatal assessments and referrals	RN, CNM, CPM, international equivalents
Self-Employed Virtual Doula / Midwife Entrepreneur	Launching independent practices offering 1:1 coaching, group classes, workshops, and retreats	Certification, strong online marketing

3. Actively Hiring & Recruiting Websites

These websites often post remote midwifery, doula, coaching, and telehealth opportunities worldwide:

Website	Focus	Notes
Indeed.com	General healthcare remote jobs	Use keywords: "remote midwife", "telehealth birth coach"
FlexJobs	Verified remote-friendly healthcare jobs	Paid membership for full access
Upwork	Freelance gigs in health coaching, wellness	Build your own client base
Virtual Vocations	Curated remote healthcare and education jobs	Search for "health coach", "doula", "midwife"
Care.com	Private maternity and birth support roles	Can build direct client relationships
Modern Doula Education Job Board	Doula-specific online work opportunities	Especially for birth workers
BetterUp	Remote coaching (life, wellness, performance)	Wellness specialization useful for birth coaching
Remote.co	Health and telemedicine job listings	Growing number of health coaching posts
SheWorks!	Global women-centered remote jobs	Healthcare and wellness opportunities
AngelList Talent	Startups hiring telehealth consultants	Good for entrepreneurial midwives

Pro tip: Always check local/national equivalents! For example, Seek.com.au (Australia) or JobRapido.co.uk (UK) also post remote maternity and birth-related work.

4. Online Curated Resources

If you want to train, upskill, or stay competitive, these are some of the best online curated programs:

Certification and Education

Childbirth International — International doula and childbirth educator training (online)
DONA International — Global recognized doula certification
ICEA — International Childbirth Education Association
Global Midwife Education — International online midwifery continuing education
Birthing Advocacy Doula Trainings — Inclusive, remote birth worker training
Evidence Based Birth — Continuing education on evidence-based practices

Business Skills

Udemy — "How to Start Your Doula Business" course
Skillshare — Freelance coaching, marketing, and social media classes
Coursera — Health entrepreneurship, startup, and telehealth certification options

Apps and Tools for Virtual Work

Zoom — Secure video sessions
PracticeBetter — Telehealth platform for coaches and wellness professionals
Kajabi — Build online courses and coaching packages
Calendly — Easy client booking tool

5. Self-Employment, Entrepreneurship, and Innovation

Self-employment is the dominant model for virtual birth coaches and remote midwives.

5.1. Launching Your Business

Set up a professional website (WordPress, Wix, Squarespace)
Create service packages: e.g., prenatal coaching bundles, labor support via WhatsApp, postpartum check-ins
Offer flexible time zone support for international clients
Use secure platforms for video consultations and data storage (HIPAA/GDPR compliant if needed)

5.2. Innovative Services

Offer prenatal "Power Hours" (one-off Q&A sessions)
Create multilingual coaching options for global clients
Launch an online group coaching series (weekly prenatal or postpartum circles)
Collaborate with other remote practitioners: lactation consultants, pelvic floor specialists, parenting coaches
Build a subscription service for continuous pregnancy support
Partner with birth centers and OB/GYNs offering telehealth services

5.3. Must-Have Tools

Telehealth contract templates (protect yourself legally)
Digital marketing funnel (email, social media, content)
CRM tools like HoneyBook or Dubsado for managing client relationships

6. LinkedIn Best Practices for Virtual Midwives and Birth Coaches

LinkedIn is critical for building credibility internationally.

6.1. Profile Optimization

Professional Headshot: Friendly, warm, trustworthy
Headline: Not just "Virtual Midwife" — say "Helping Families Feel Empowered in Pregnancy and Birth | Virtual Midwife & Doula Coach"
About Section: Tell your story + clearly define your services
Featured Section: Add links to interviews, blogs, free webinars

6.2. Content Strategy

Post educational content: Birth prep tips, labor stages, postpartum recovery
Share testimonials: With client permission, share success stories
Engage with others: Comment on posts in healthcare, parenting, and coaching spaces
Host Live sessions or Webinars: "5 Signs You're Ready for Birth" — build your audience!

6.3. Networking

Join LinkedIn groups:

"Virtual Healthcare Professionals"
"Doula and Midwifery Support Group"
"Remote Health Coaching Network"

Follow relevant pages: WHO, Evidence Based Birth, Lamaze International

7. Salary and Earning Potential

Model	Earning Range (USD per year)	Notes
Freelance Birth Coach	$25,000 - $80,000	Depends on number of clients and packages
Virtual Midwife Consultant (employed)	$50,000 - $100,000	Salaried remote healthcare jobs
Online Course Creator + Coach	$40,000 - $120,000+	Passive income through courses + active coaching
Group Coaching Leader	$30,000 - $70,000	Small group online coaching can scale earnings
Author, Speaker, Influencer	Unlimited	Build authority, publish books, offer speaking engagements

Important: International rates vary significantly. Always research local rates and adjust your pricing.

8. Challenges to Expect

Navigating international telehealth laws (varies by country)
Time zone management for global clients
Building initial trust with clients remotely
Managing emotional labor and setting boundaries virtually
Staying visible and competitive without a physical presence

9. Final Words of Encouragement

Becoming a Virtual Midwife or Birth Coach is not only a profession — it's a calling. The opportunity to serve clients internationally, create flexible schedules, build your own business, and innovate new care models is unprecedented.

Start small, invest in solid training, build online credibility, and stay human-centered in every interaction.

Your future clients are looking for exactly what you can offer: knowledge, compassion, and guidance — wherever they are in the world.

Business Launch Checklist for Virtual Midwife / Birth Coach

Step	Details	Notes
1. Choose Your Services	What will you offer? (Prenatal coaching, postpartum check-ins, labor support via chat/video, online classes)	Create clear, simple packages
2. Certifications	Complete any required doula/birth coaching certifications if you don't already have them	Optional: Certified Birth Educator too
3. Legal Setup	Register your business (LLC, Sole Proprietor, etc.), get liability insurance (if needed)	Consult local regulations
4. Website & Email	Build a professional website (Wix, WordPress, Squarespace) and get a domain-specific email	Example: info@yourbusiness.com
5. Client Documents	Create contracts, consent forms, intake questionnaires	Protects you and clarifies expectations
6. Telehealth Tools	Choose HIPAA/GDPR-compliant platforms for video sessions (Zoom, Practice Better, Doxy.me)	Also select appointment scheduler like Calendly
7. Pricing Strategy	Decide hourly rates or package pricing. Offer bundles (e.g., 5 sessions)	Research market rates globally
8. Payment Systems	Set up Stripe, PayPal, or Square accounts to accept payments internationally	Offer multiple options for clients
9. Branding	Develop a visual brand (logo, colors, fonts). Stay warm, professional, and nurturing	Canva.com is great for DIY branding
10. Marketing Plan	Plan social media content (Instagram, LinkedIn, Facebook). Prepare launch posts and nurture content	Focus on education, empathy, empowerment
11. LinkedIn Profile	Optimize your profile to find clients, partnerships, and collaborations	See sample below!
12. Launch Strategy	Soft launch with family/friends, offer beta client programs for testimonials	Collect early feedback and referrals
13. Continuous Education	Plan ongoing learning (new certifications, workshops, trends in telehealth birth work)	Stay relevant internationally

Sample LinkedIn Profile for a Virtual Midwife / Birth Coach

Here's a copy-paste friendly example you can adapt:

Name:
Emma Collins, Virtual Midwife | Pregnancy & Birth Empowerment Coach

Headline:
Supporting Families Globally Through Pregnancy, Birth & Beyond | Certified Virtual Midwife | Prenatal & Postpartum Coach | Childbirth Educator

About (Summary):
Bringing over 8 years of hands-on midwifery and doula experience, I now serve families globally as a Virtual Midwife and Birth Empowerment Coach.

I specialize in:

Prenatal coaching & preparation sessions
Virtual labor support and partner coaching
Postpartum emotional wellness check-ins
Personalized birth planning consultations
Group birth education classes

My mission is simple: to empower birthing people and families with knowledge, confidence, and compassionate support — wherever they are in the world.

Currently supporting clients across North America, Europe, Africa, and Southeast Asia via secure online platforms.

???? Ready to feel empowered for your birth journey?
DM me or visit [yourwebsite.com] to schedule a free 15-minute consultation.

Experience:

Founder, Bloom Birth Virtual Coaching (2022–Present)
Certified Professional Midwife (CPM) | USA (2014–Present)
Telehealth Maternity Consultant | BabySteps Health Platform (Remote, 2020–2022)

Education:

International Childbirth Education Certification (ICEA)
Certified Professional Midwife (NARM, USA)

Licenses & Certifications:

Certified Birth Doula (DONA International)
Advanced Virtual Healthcare Provider Training (Telehealth Academy)

Skills:

Prenatal Education
Labor Support Coaching
Postpartum Care Guidance
Online Group Facilitation
Birth Plan Customization
Holistic Maternity Support
International Telehealth

Featured:

[Blog Post] "5 Ways Virtual Midwives are Changing Birth Support"
[Podcast] Guest Speaker, "The Future of Digital Midwifery" (Birth Matters Podcast)
[Free Webinar] "Creating Your Empowered Birth Plan" (Replay Available)

Volunteer Work:

Birth Equity Network - Global Birth Worker Mentorship Program (Volunteer Mentor)

Tips for Personalizing This Profile:

Include personal touches (e.g., why you chose birth work).
Add your language skills if you offer multi-lingual coaching.
Regularly post content or articles related to pregnancy and birth.
Invite happy clients to write LinkedIn Recommendations for you!

Social Media Launch Calendar for Virtual Midwife / Birth Coach

Week 1: Establish Your Brand & Educate Your Audience

Day	Platform	Content	Notes
Day 1	Instagram / LinkedIn	Introduction Post: "Welcome to My Virtual Birth Coaching Journey!" — Share your story, why you became a midwife/birth coach, and what services you offer	Personalize this post with a warm photo of yourself, ideally in your workspace or doing something related to your work.
Day 2	Instagram Story	Behind-the-scenes of a typical day: Your home office setup, tools you use, any special self-care you do to stay balanced	Use Instagram stories to show your personality and make connections.
Day 3	Facebook / LinkedIn	Why Virtual Birth Coaching is Important: Share stats or a personal story on the benefits of remote support for pregnancy and birth.	Share testimonials or success stories if possible.
Day 4	Instagram	Did You Know Post? Highlight an interesting fact about pregnancy/birth that many people don’t know	E.g., "Did you know that prenatal yoga can help reduce labor pain? Here's how…"
Day 5	Facebook	Birth Plan Tip: Offer a mini tip on creating a personalized birth plan	Invite followers to share their questions about birth planning.
Day 6	Instagram / LinkedIn	Client Testimonial/Review (if available): Highlight a positive review from your first client or from your training experience	Social proof is key — even if it's a small or early review, it builds trust.
Day 7	Instagram Story	Poll or Q&A: “What’s your biggest concern about pregnancy or labor? Let me help!”	Engage with your audience through interaction.

Week 2: Focus on Education and Value-Added Content

Day	Platform	Content	Notes
Day 8	LinkedIn	Introduction to Your Services — Post about the services you offer and how they can help clients	Include a link to your website or booking page.
Day 9	Instagram	Educational Post: “5 Early Signs of Labor” with a simple, engaging graphic	Create a carousel post with multiple slides to keep engagement high.
Day 10	Facebook / LinkedIn	Video Post (or Blog Link): "How Birth Coaching Can Support You from Anywhere in the World"	Use a video or link to a blog post on your website to explain the advantages of remote birth coaching.
Day 11	Instagram Story	Client Highlight Story (if possible)	Share a story of a client who has benefited from your services (with permission). Keep it human-centered.
Day 12	Instagram	Post a Myth-Busting Fact: "Myth: Birth Coaches are Only for Natural Birth. Fact: We can help all birth plans!"	Use clear, simple language and easy-to-digest graphics.
Day 13	Facebook / LinkedIn	Why I Love This Work Post: Share your personal passion and why you are committed to supporting families	Authenticity builds trust with your audience.
Day 14	Instagram Story	Live Announcement or Upcoming Live Event — Announce a free Q&A session or webinar	Create anticipation with a countdown for your followers to tune in.

Week 3: Community Building & Growing Your Audience

Day	Platform	Content	Notes
Day 15	Instagram / LinkedIn	Interactive Post: “Tell me one thing you're most excited about regarding your pregnancy or birth!”	Encouraging interaction boosts engagement.
Day 16	Facebook	Live Q&A (or Zoom Webinar): Host a “Ask Me Anything about Birth Support” session to engage directly with your audience	Make sure to promote it a couple of days in advance.
Day 17	Instagram	Behind-the-Scenes Story — Show your workspace, how you prepare for virtual sessions, or how you organize resources	This builds a personal connection with your audience.
Day 18	LinkedIn	Share an article you’ve written — Link to a blog or resource you’ve written (e.g., “The Best Ways to Prepare for Birth Without Stress”)	Showcase your expertise and thought leadership.
Day 19	Instagram	Client Testimonial Video or Written Quote	Video testimonials can be powerful! If that's not possible, share a written testimonial and an image.
Day 20	Facebook / LinkedIn	Post a helpful resource — Link to a free guide, checklist, or downloadable resource you’ve created (e.g., “5 Things Every Expecting Parent Should Know”)	Building trust through free resources.
Day 21	Instagram Story	Poll or Survey: "What’s your biggest concern about labor? Let’s talk about how I can help"	Use Instagram’s interactive features to build connections and generate leads.

Week 4: Scaling Up and Continuing Engagement

Day	Platform	Content	Notes
Day 22	Instagram / LinkedIn	Client Success Story or Case Study	Share an in-depth story about a client’s journey with your support (with permission).
Day 23	Facebook	Weekly Tip on Self-Care in Pregnancy — Offer a tip to reduce stress, stay healthy, or prepare for birth	Helpful, actionable content will resonate with your audience.
Day 24	Instagram	Collaborative Post or Guest Feature — Collaborate with a local OB/GYN, doula, or lactation consultant to do a joint post	Networking expands your audience and builds trust.
Day 25	LinkedIn	Professional Thought Leader Post — "Why Remote Support in Birth Work is the Future"	Establish yourself as a voice in the virtual birth work space.
Day 26	Instagram / Facebook	Promotional Offer Post — Offer a discount or bundle for first-time clients or package deals	Drive sign-ups with a limited-time offer.
Day 27	Instagram Story	Testimonial Poll / Engagement Post: Ask followers to share their biggest challenges when it comes to pregnancy	This encourages further interaction and helps guide your future content.
Day 28	Facebook / LinkedIn	End of Month Recap Post — Summarize the month’s highlights, your favorite content shared, or any client milestones	Round off the month with gratitude and excitement for next month’s offerings.

Additional Tips for Success:

Consistency is key: Try to post at least 3-4 times a week consistently.
Use Hashtags: Use relevant, trending hashtags (e.g., #VirtualMidwife, #PregnancySupport, #DoulaLife, #BirthCoach) to increase discoverability.
Repurpose Content: Repurpose blog posts into graphics, videos, or carousels on Instagram.
Engage: Respond to comments, DM inquiries, and messages promptly.

This calendar is designed to help you build credibility, engage your audience, and grow your virtual midwife or birth coaching business from the ground up. Adjust the schedule and content to match your own voice, style, and audience!

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